Do as I say, Not as I Do

Posted: July 23, 2012 in injury, running
Tags: , , ,

Over at Fit for a Year, John recently posted about the use of models in running related advertisements.  Many times the models are dramatically in the midst of demonstrating atrocious form and technique, all the while smiling from ear to ear, oblivious to the mixed message being sent to the general public.

I try not to get bent out of shape by the lack of attention to detail, the lack of any sense of responsibility on behalf of the advertisers or publishers when I see examples of this type of laziness in honesty, as I’ll politely call it.  But I wonder if everyone would be so accepting of these errors if, for example, three out of every five math textbooks explained that two plus two equals four, yet graphically displayed this lesson as 2+2 =5.

With this subject in mind a perfect case in point made itself present today as I was on my facebook page.  A local physiotherapist who offers services designed to “strengthen muscles through functional movements and correct common errors in technique and form that contribute to over 70% of runners becoming injured per year,” offered this photo in closing.

Heel striking runner

Beautiful picture. Horrible heel striking.

Now, unless the physiotherapist was being ironic, for once, and intentionally displaying heel striking as an issue that needs to be addressed, what we have here is a perfect case of Do as I say, Not as I Do.

Too bad this advertisement wasn’t accompanied by a soundtrack.  Maybe we could have listened to the crunch, snap and crack of bone, cartilage and tendons as the model repeatedly generates monstrous impact forces by heel striking on a practically straight leg with her foot landing well ahead of her knee and center of gravity.

This topic may very well warrant the creation of a weekly photo submission.  It could be entertaining at the very least.



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